Leadership Team
Dave Maddaluna, CEO
Dave Maddaluna is the Chief Executive Officer and driving force behind Ascend. A graduate of James Madison University with a concentration in Finance and Entrepreneurship, he went on to earn an MBA from University of North Carolina with a concentration in Entrepreneurship.
Dave brings to the firm an extensive background in Finance, Marketing, Process Improvement, and Business Strategy with multiple Fortune 100 Companies. Armed with a Six Sigma Green Belt certification, and a Champion Certification as an Operational Excellence practitioner, Dave is able to expertly guide Ascend clientele toward enhancing their existing organizations.
With his unique ability to drive cross-enterprise projects that require superior project management, communication, and building strategic alliances, Dave has a proven track record helping Ascend clients evaluate and execute on business opportunities. Our current clients include; Fortune 100 corporations, small businesses, non profits, government agencies, professional athletes, entertainer sand other public figures.
While in Corporate America, Dave was a recipient of the Corporate STAR Award, an acknowledgement given only to the top 2% of Finance Executives based on execution, leadership and contribution to corporate result. Mr. Maddaluna's key role at Ascend is to guide the organization and its diverse roster in all aspects of marketing, business development and finance, to ensure that they reach their maximum potential.
A frequent guest speaker and presenter at a variety of industry conferences, and a mentor for aspiring entrepreneurs, Dave provides financial literacy training and mentorship through organizations such as SCORE, the Service Corp of Retired Executives, and others in the communities in which he works and lives. He also serves as an evaluator of business case competitions for many colleges, universities and non-profit organizations. Dave is currently designing the Ascend Foundation, which will seek to educate, inspire and support budding entrepreneurs in underserved communities.
Dave is also a member of the Member of AMIFS (Association for Management Information for Financial Services), where he leads workshops and discussions on a variety of topics, including strategic planning, development of performance scorecards and key performance indicators, multi-dimensional profitability reporting and analysis, and strategic operational planning.

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